Ford Philippines Breaches 30,000 Sales Milestone, Posts 27 Percent Growth in Retail Performance in 2023

Ford Philippines has breached the 30,000 sales milestone in 2023, the first time in six years. This is Ford’s third highest full-year retail sales achievement in a span of a decade.

Full-year sales grew by 27 percent to 31,320 driven by the Next-Gen Ford vehicle line-up – the Ranger, Territory, and Everest.

The Ranger was the best-selling Ford vehicle last year, with sales rising 16 percent to 13,234 units. It was also the best-selling 4x4 pickup truck in the country with a market share of 40 percent, with sales mainly driven by the Ranger Raptor which was launched in the first half of 2023.

The Territory also contributed significantly to Ford’s retail performance, with sales reaching 9,119 units sold last year. It also maintained its leadership in the small SUV segment for the fourth consecutive year with a market share of 44 percent.

The Everest also sustained its wide appeal and popularity among Filipino customers who love their SUVs, with full-year sales growing by 142 percent to 8,569 vehicles. The Everest steadily enjoys a growing number of owners for its blend of adventure-ready capability, exceptional comfort, and customer-focused technology in a rugged, refined, and fun to drive SUV.

Enhanced Ownership Experience

In 2023, Ford Philippines reinforced its commitment to an enhanced ownership experience with the launch of service convenience initiatives under the Ford Family Guarantee program.

Launched in the early part of the year were Express Service, a 90-minute program designed to service vehicles in a faster and more efficient way than regular maintenance, and Pickup and Delivery, which allows participating Ford dealers to pick up the vehicles from customers, perform service on the vehicles, and bring the vehicles back to the customers’ preferred location.

In the latter part of the year, Ford expanded the list of initiatives to include Online Service Booking which allows customers to conveniently book service appointments anytime and anywhere at their preferred Ford dealership, and Service Price Calculator, a helpful tool that allows customers to know in advance the estimated Periodic Maintenance Schedule (PMS) service pricing based on the vehicle model and selected Ford dealer prior to the actual service appointment.