Ford ‘Competes’ at Beijing Auto Show

Apr 25, 2024
<2 MIN READ
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China is the world's largest and fastest-growing automobile market. It’s also hyper competitive, with both domestic and international brands vying for share.

The Beijing Auto Show is one of the world’s largest, and we are playing to our strengths with iconic products like the Ford Mustang, Explorer, Edge L, Mondeo, Ranger, and the locally produced Bronco. We are also showcasing Ford Beyond, a dealership model designed to immerse customers in the outdoor adventure lifestyle by offering premium off-road products, personal vehicle modification options, and global community experiences. 

Sam Wu, President and CEO of Ford China, said Ford is committed to focusing its resources on its core business strengths, while accelerating its electrification transformation, expanding export operations, enhancing operational efficiency across the organization, and promoting sustainable development of its business in China.

We are focusing on the brand's advantages to make Ford fans completely fall in love with Ford through our iconic products and unique experiences, based on the varied needs of individual customers.
Sam Wu
President and CEO of Ford China

The World’s Largest Auto Market

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China is the world’s largest auto market with 150 active brands, a record 30 million units sold last year, and intense competition.

How Ford Stands Out

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The all-new Ford Ranger is built on Ford's latest and most advanced third-generation mid-size pickup platform and has been specifically optimized for Chinese customers in terms of interior space and intelligent configuration. Its Chinese name is "YouqiXia," which means "Ranger."

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On March 22 reservations for the domestically produced Ford Bronco officially opened. Ranging from RMB 299,800 to 438,800 as announced at the show, the series aims to provide off-road enthusiasts with an unparalleled driving experience at a more cost-effective price.

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In Chinese culture, a complete cycle is 60 years, yet a Mustang at 60 years old embodies our theme: wildly young. It's stylish, joyful, fun, thrilling, and outstanding. On the 60th anniversary of the Mustang, the All-new Ford Mustang 2.3T Convertible made its debut at 2024 Auto China, marking the first time that Ford has officially introduced the convertible version of the nameplate in the Chinese market, in addition to the Mustang Dark Horse launched earlier this year.

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As a classic model with global popularity, the Ford Explorer family has attracted nearly ten million users around the world. During the auto show, the Ford Explorer marked its largest, most significant vehicle delivery event to date at the "Ford Explorer Owner Delivery and Ford Explorer Club Member Signing Ceremony" held at Beijing Olympic Park Square.

During the Explorer event, 500 new Explorers were delivered to their owners, who joined together to sign the "Ford Explorer Convention" and officially became members of the Ford Explorer Club. The ceremony not only initiated an attempt to set a Guinness World Record for the most signatures on a car but also launched a new special training program by Blue Sky Rescue Team to reflect Ford Explorer Club members’ deep commitment to public welfare and sustainability efforts.